There are most likely many HVAC businesses in your area. Staying in touch with your customers via email is a great way to keep your business active and growing. Here are a few ways to use email as a marketing tool for your business.
Educate Your Clients
Show your customers you care by emailing them educational facts and tips for maintaining their HVAC systems. Create content that is specific to your customers and their needs. They’ll appreciate the information and believe you truly care about them.
Motivate Customers To Do More With Email
During certain times of year, email your customers a coupon for necessary maintenance. They’ll be thankful for the reminder to have services done and you’ll benefit in the sales.
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Communicate Your Company’s Story
Let them know what sets you apart from other companies. If you’ve won awards in the HVAC community, make sure your customers know. When you hire a new service employee, let your customers know so they won’t be surprised by a new face. This will go a long way in gaining their trust.
Insulate From Downtime
During slow seasons, stay in touch with your customers through email. Encourage them to refer their friends and family to you. Offering a small discount if their referral comes to you would be a great incentive for them to do so.
Dominate Your Competition
Maintaining contact with your customers and staying visible to them, increases your chances of them staying loyal. They will most likely not make a change in their HVAC service provider if you keep them engaged.
Whether you’re a seasoned HVAC business owner or just starting out, you’ll benefit from trying these techniques. Remember to remain trustworthy and genuine in your emails. Your customers will really appreciate the extra effort and information, and you’ll enjoy their loyalty and continued business.
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