Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.
Your 2016 Website Design Strategy Guide
All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.
5 Signs You Need A Website Makeover
Think it might be time for a website makeover? If you’re experiencing any of these issues, chances are you’re right…
5 Platforms for Launching Your Ecommerce Store
Launching an ecommerce site? Tap into any of these five platforms to get your business up and running in no time.